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Where is your Marketing Calendar?

April 12, 2013
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For the past few months I have been renovating my clinic. In order to make the renovations as smooth as possible, my staff and I spent the weeks prior organizing every inch of clinic. The process was long, but definitely worth it. Instead of having three places for a form or questionnaire, we narrowed it [...]

The Five Social Media Metrics You Should Be Measuring

July 20, 2012
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By this point most of you have already signed up for Facebook, opened a Twitter account and maybe even jumped on the Pinterest bandwagon. But what are you doing to track and monitor your social interactions? If you are engaging in social media, you should be measuring it. How else will you know how you [...]

How to Create an Open House for Big Impact

July 3, 2012
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A few weeks ago my team and I held an Open House and Blow Out Sale at the clinic. It was a huge success! Patients and community members were invited to benefit from amazing discounts on products and services. Moreover, the Open House served as a way to get non-patients acquainted with the clinic and [...]

To Pin or Not to Pin: Why You Should Join Pinterest Today.

June 12, 2012
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Pinterest is quickly becoming one of the most popular social networking platforms on the Internet. It is also one of the most original, making it a tad overwhelming at first. Pinterest newcomers, this blog is for you! What is Pinterest? Pinterest is a pinboard-style social photo sharing website that allows users to create and manage [...]

Should You be Using Pinterest to Promote Yourself and Your Practice?

June 10, 2012
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5 ways to WOW your patients and make them raving fans!

May 21, 2012
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Showing your patients that they are appreciated is important and can be done in a variety of simple ways. The following is a list of ways you can wow your patients and turn them into raving fans. 1) Wish your patients’ a happy birthday! I send out birthday cards to all of my active patients. [...]

Expos: Why You Should Organize One & How To Get Started, Part 3

April 16, 2012
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So you’ve begun the process of setting up your expo: you’ve set a date, you’re calling and e-mailing possible participants, and you’ve booked a venue. What do you do now to get the word out to the community and build excitement for your event? Check out these tips: Figure out your attention-grabber When sending out [...]

Expos: Why You Should Organize One & How To Get Started, Part 2

March 1, 2012
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We’ve talked about why it’s a good idea to organize an expo, and now you’re ready to get the ball rolling. Where do you start? Here are some practical tips and considerations for the months before your event is to take place: Set your goals and expectations What do you want to accomplish through your [...]

Expos: Why You Should Organize One & How To Get Started, Part 1

February 22, 2012
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Organizing an expo can provide a huge advantage to health and wellness professionals, both from a networking perspective and to connect with potential patients in your community. In January, we had our sixth successful Orleans Health & Wellness Expo, with more than 90 exhibitors and 1,300 attendees, allowing us to forge some great relationships. There [...]

How to Leverage Article Writing For Your Practice

January 8, 2012
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Next to writing a book, writing articles is one of the best ways you can become known as an expert. In the online business world, articles are commonly used in an entrepreneur’s newsletter or on their blog, and then they are distributed to what’s called “online article directories”. These directories provide a place on the [...]

Blog

Where is your Marketing Calendar?

5 ways to WOW your patients and make them raving fans!

Expos: Why You Should Organize One & How To Get Started, Part 3

Expos: Why You Should Organize One & How To Get Started, Part 2

Expos: Why You Should Organize One & How To Get Started, Part 1

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