Are You Leveraging The Power of Influence? Part 1


What makes you say yes? Are you easily influenced? How can you become the influence that you want to be? Now ask yourself this… is influence based on a science? According to Robert Cialdini, who is a leading expert in social influence and who has spent his career learning and teaching the science of influence… says that it most definitely is. The psychology of influence is not based on manipulation, but on ethics. Robert Cialdini is a psychologist and has earned his title on the New York Times Business Best Seller List as well as in Fortune Magazine’s 75 Smartest Business Books. His book Influence: The Psychology of Persuasion explains the six universal principles about the psychology of why people say “yes” and examines six “weapons of influence” – and how to use them to become a person of persuasion. These principles are not intended to manipulate or to use persuasion in any negative way, but to help you become a more successful in all areas of your life.
Check out some of Cialdini’s Presentations and Keynotes here:
http://www.influenceatwork.com/Book-Dr–Cialdini/Presentations-and-Keynotes.aspx
Let’s take a peak at Cialdini’s 6 key principles of persuasion:

1. Mutual
You share useful information through a blog with potential clients (e-books, articles, videos) so they can evaluate these materials in dignity and in the future would buy their full versions.
2. Deficit
Each year during Christmas time everyone is trying to get some super toy willing to pay a lot of money because of its exclusivity. Rare things or events (collectibles, a chance to meet a celebrity, rock concert tickets) are valued much higher than normal. Artificial creation of scarcity is a very effective technique, and skill in applying it to market for new products.
3. Sympathy
Give the audience an opportunity to know you better through various channels of communication express your individuality and share your thoughts through blog posts or video message, actively use Facebook, Twitter and other social media. Keep in mind and people will be pulled towards you so will be easier to influence.
4. Good reputation
To gain influence you must possess not only fame but also expertise with the good reputation in your field. Users will not follow you just like that but the skill and experience can serve as a good bait for them. Become a highly qualified specialist and share your knowledge supported by examples from the real life. You don’t have to be the most intelligent it is enough to know the target audience.
5. Popularity
Man by nature is a gregarious animal. We all tend to look at others and act as they do. For example, in the 2nd quarter turn in front of the restaurant shows its demand by the public and thus will grow further because if people are willing to wait so long to get inside there should be very cool. Make sure that everybody knows about it. If you have managed to sell a million copies of a product, build an ad on it. If the server does not withstand an influx of visitors apologizing for the lack of access to the site mention the cause. The principle is clear it’s useful to flaunt popularity and evidence.
6. Persistence
Start a long term project in the area that you are interested in, develop strategy for the creation and dissemination of materials that carry people favor and stick to it. For example starting a blog for profit set a frequency of adding records and does not undermine it even in the absence of a response.

Check out some of Cialdini’s Presentations and Keynotes here:

http://www.influenceatwork.com/Book-Dr–Cialdini/Presentations-and-Keynotes.aspx

READ his book! Find it on Amazon.ca – Influence: The Psychology of Persuasion (ISBN 0-688-12816-5) or the published textbook version under the title Influence: Science and Practice (ISBN 0-321-01147-3).

Do you believe persuasion is a science? Tell me what you think!

 

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Copyright © Dr. Nathalie Beauchamp 2011. All rights reserved

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