How to Leverage Article Writing For Your Practice

Next to writing a book, writing articles is one of the best ways you can become known as an expert. In the online business world, articles are commonly used in an entrepreneur’s newsletter or on their blog, and then they are distributed to what’s called “online article directories”.

These directories provide a place on the Internet where people can post their articles (most of the time for free) to be read by audiences searching for certain subjects and key words. A great example of one of the most popular article directories is When you visit their site, you will see that over 400,000 authors are sharing their expertise, and they have a huge range of subjects on everything from automotive and pet-related articles to real estate, business, and relationship articles.

The author section is where you “sell” yourself:
One of the best things about doing this is that you get an author’s section where you can create a short paragraph about who you are, what you do, who you serve, and where people can go to get more information. You can point people to your main website, a sales page, or to download your free report, etc., thereby inviting them to connect with you in one way or the other.

They aren’t all one-size-fits-all submissions:
There are literally hundreds of article directories out there, but you have to be cautious which ones you choose to submit to. As I mentioned, most are free to use, and some are definitely more popular than others. The one big problem with them is that they all have different criteria levels you must meet in order to have your article published in their systems. Some have fields where you simply copy and paste your article in, while others make you go through hoops to add your text. So it pays to do your research and find out which ones you want to jump through hoops for! This is definitely an area where delegation is best because although the end result is worth the effort, you don’t want to be caught up in the tedium of submissions.

The more you submit, the more online presence you’ll have:
What you want to do is submit articles to directories as often as possible (note, some will say they only accept x number each week or month). The more places your articles are published on the Internet, the more chances you’ll have of getting a following and having people visiting to your site and signing up for your newsletter, buying products, becoming your client, etc. You can also buy article submission services if you prefer, but again, do your research to ensure you’re getting the best bang for your buck.

Here are some of the most popular directories:


With most directories, you also get a page dedicated to you, that shows your profile and a list of all of your articles. You can also see stats of how many hits your articles are getting which will help you see what topics are most popular.

Keeping track:
You’ll need to use an excel spreadsheet (or have your VA do this) to keep a running tally of what directories you’re submitting to and which articles are going where, plus any notes about articles that were rejected, etc.

The social media connection:
Once your article is published, tweet it out and post an update on Facebook. You can even submit your article to your LinkedIn groups and create “lenses” on

Online article directories are here to stay. Many have been around for years, and there are new ones popping up all the time. Submitting articles to these places is one of the most powerful ways to for you to share your expertise and increase your online presence, so get out there and do it, because any savvy entrepreneur knows that driving traffic back to your website is a golden opportunity you don’t want to miss.

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Copyright © Dr. Nathalie Beauchamp 2011. All rights reserved

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