Expos: Why You Should Organize One & How To Get Started, Part 1

Organizing an expo can provide a huge advantage to health and wellness professionals, both from a networking perspective and to connect with potential patients in your community. In January, we had our sixth successful Orleans Health & Wellness Expo, with more than 90 exhibitors and 1,300 attendees, allowing us to forge some great relationships. There are lots of amazing benefits for you to leverage from organizing or participating in an expo. Here are just a few:

Creating exposure for your practice

I cannot tell you how many relationships I’ve created in the community because of the expo. In doing the expo, you know you’ll be connecting directly with people who are in line with what you’re trying to accomplish as a natural health-care practitioner, because they are signing up specifically for a wellness show rather than for a more general expo such as a women’s or neighborhood show.

The expo has also created a great opportunity for me to establish more of a media presence. I went on our local and national TV channels to promote the event, which then led to several regular TV segments even after the expo. I believe that creating the expo for the community and being proactive about promoting it gave me that access and allowed me to get more exposure for my practice, so it’s something to consider for your practice positioning.

Building great relationships with other health practitioners

It’s a well-known fact that referrals are a key aspect of success for a natural health practice, and it’s important to remember that referrals can come from other businesses as well as from satisfied patients. As such, it’s great to have an event like an expo to create a network of complementary health and wellness contacts (a.k.a. your tribe!), since you will be working with them as exhibitors or sponsors in the lead-up to the event, and hopefully afterwards as well. It’s a terrific way to start the flow of communication, referrals and respect, which are so valuable for any practice.

Raising awareness about what your community has to offer

Part of the reason why I started up the Orleans Health & Wellness Expo was because my patients would constantly ask me if I knew a good acupuncturist or naturopathic doctor, or for advice on how to make healthy lifestyle choices.

Our idea was to group like-minded people under one roof and inform people in our community that there are all these great services available right in our neighborhood. Especially with Orleans being a bedroom community, we thought it would be great to showcase our local businesses and show people that they don’t always need to go to another part of the city to have their health and wellness needs met.

So how do you get started organizing your own expo? Stay tuned for Part 2 & 3, where I talk about things to consider, and tips and tricks on how to get the best exposure and momentum for your event!

Do you have any experience in starting up or participating in an event? Share your thoughts with me in the comments below!


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