Blog Archives



Are You Providing Your Patients with Excellent Customer Service?

North Americans, Canadians especially, are lucky. We encounter good customer service virtually everywhere we go. The problem with this however, is that we’ve grown to expect it. We’re more likely to tell someone about a horrible experience than a good one because good service no longer leaves a lasting impression. Think about it, when was […]

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Set Goals and Achieve Success

“If you fail to plan, you plan to fail.” Unknown Do you actively set goals for your business? If not, why? If I got into my car, not knowing my next destination, where would I end up? It seems like a silly question to ask, but if we don’t know where we want to go […]

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Where is your Marketing Calendar?

For the past few months I have been renovating my clinic. In order to make the renovations as smooth as possible, my staff and I spent the weeks prior organizing every inch of clinic. The process was long, but definitely worth it. Instead of having three places for a form or questionnaire, we narrowed it […]

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The Five Social Media Metrics You Should Be Measuring

By this point most of you have already signed up for Facebook, opened a Twitter account and maybe even jumped on the Pinterest bandwagon. But what are you doing to track and monitor your social interactions? If you are engaging in social media, you should be measuring it. How else will you know how you […]

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How to Create an Open House for Big Impact

A few weeks ago my team and I held an Open House and Blow Out Sale at the clinic. It was a huge success! Patients and community members were invited to benefit from amazing discounts on products and services. Moreover, the Open House served as a way to get non-patients acquainted with the clinic and […]

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To Pin or Not to Pin: Why You Should Join Pinterest Today.

Pinterest is quickly becoming one of the most popular social networking platforms on the Internet. It is also one of the most original, making it a tad overwhelming at first. Pinterest newcomers, this blog is for you! What is Pinterest? Pinterest is a pinboard-style social photo sharing website that allows users to create and manage […]

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Should You be Using Pinterest to Promote Yourself and Your Practice?

Pinterest is quickly becoming one of the most popular social networking platforms on the Internet. It is also one of the most original, making it a tad overwhelming at first. Pinterest newcomers, this blog is for you! What is Pinterest? Pinterest is a pinboard-style social photo sharing website that allows users to create and manage […]

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5 ways to WOW your patients and make them raving fans!

Showing your patients that they are appreciated is important and can be done in a variety of simple ways. The following is a list of ways you can wow your patients and turn them into raving fans. 1) Wish your patients’ a happy birthday! I send out birthday cards to all of my active patients. […]

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Expos: Why You Should Organize One & How To Get Started, Part 3

So you’ve begun the process of setting up your expo: you’ve set a date, you’re calling and e-mailing possible participants, and you’ve booked a venue. What do you do now to get the word out to the community and build excitement for your event? Check out these tips: Figure out your attention-grabber When sending out […]

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Expos: Why You Should Organize One & How To Get Started, Part 2

We’ve talked about why it’s a good idea to organize an expo, and now you’re ready to get the ball rolling. Where do you start? Here are some practical tips and considerations for the months before your event is to take place: Set your goals and expectations What do you want to accomplish through your […]

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  • Dr. Nathalie Beauchamp
  • Orleans, Ontario – Canada
  • Tel. 613-837-2883
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