Blog Archives



Are You Providing Your Patients with Excellent Customer Service?

North Americans, Canadians especially, are lucky. We encounter good customer service virtually everywhere we go. The problem with this however, is that we’ve grown to expect it. We’re more likely to tell someone about a horrible experience than a good one because good service no longer leaves a lasting impression. Think about it, when was […]

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The Five Social Media Metrics You Should Be Measuring

By this point most of you have already signed up for Facebook, opened a Twitter account and maybe even jumped on the Pinterest bandwagon. But what are you doing to track and monitor your social interactions? If you are engaging in social media, you should be measuring it. How else will you know how you […]

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How to Create an Open House for Big Impact

A few weeks ago my team and I held an Open House and Blow Out Sale at the clinic. It was a huge success! Patients and community members were invited to benefit from amazing discounts on products and services. Moreover, the Open House served as a way to get non-patients acquainted with the clinic and […]

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To Pin or Not to Pin: Why You Should Join Pinterest Today.

Pinterest is quickly becoming one of the most popular social networking platforms on the Internet. It is also one of the most original, making it a tad overwhelming at first. Pinterest newcomers, this blog is for you! What is Pinterest? Pinterest is a pinboard-style social photo sharing website that allows users to create and manage […]

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Should You be Using Pinterest to Promote Yourself and Your Practice?

Pinterest is quickly becoming one of the most popular social networking platforms on the Internet. It is also one of the most original, making it a tad overwhelming at first. Pinterest newcomers, this blog is for you! What is Pinterest? Pinterest is a pinboard-style social photo sharing website that allows users to create and manage […]

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5 ways to WOW your patients and make them raving fans!

Showing your patients that they are appreciated is important and can be done in a variety of simple ways. The following is a list of ways you can wow your patients and turn them into raving fans. 1) Wish your patients’ a happy birthday! I send out birthday cards to all of my active patients. […]

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How to Leverage Article Writing For Your Practice

Next to writing a book, writing articles is one of the best ways you can become known as an expert. In the online business world, articles are commonly used in an entrepreneur’s newsletter or on their blog, and then they are distributed to what’s called “online article directories”. These directories provide a place on the […]

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List Building is the Key to Lead Generation

What is list building anyway? In this case, I’m talking about online list building. List building is a way of collecting a website visitor’s contact information, much like you do when you collect business cards at a meeting. It involves creating a space on your website where people enter their names and email addresses and […]

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Are You Sending Your Own Newsletter Yet?

A newsletter is essential to maximizing your online presence and keeping in touch with your clients and prospective clients. You may already be familiar with online newsletters if you subscribe to a number of newsletters from your favourite websites. You’ve probably also heard that many people limit the number of newsletters they get because they […]

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Chiropractic Practice Event – Dr. Nathalie Talks about Gratitude Week

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