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The Five Social Media Metrics You Should Be Measuring

By this point most of you have already signed up for Facebook, opened a Twitter account and maybe even jumped on the Pinterest bandwagon. But what are you doing to track and monitor your social interactions? If you are engaging in social media, you should be measuring it. How else will you know how you […]


Are You Leveraging The Power of Influence? – Part 2

The psychology of influence is not based on manipulation,  but on ethics, according to psychologist and author Robert Cialdini who has earned his title on the New York Times Business Best Seller List as well as in Fortune Magazine’s 75 Smartest Business Books. In Part 1 of this blog, we looked at the six universal […]


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